321bet believes privacy is a right, not an empty promise. This Privacy Policy clearly explains what data we collect, why we collect it, how we use it, who we share it with, and what you can do to exercise your rights as a data subject — all in full compliance with the LGPD.
Six concrete practices that 321bet adopts to ensure the security and privacy of your data
This Privacy Policy describes how 321bet collects, uses, stores, shares, and protects the personal data of platform users, in compliance with the General Data Protection Law — LGPD (Law No. 13.709/2018). By creating an account and using 321bet's services, you confirm that you have read and understood this policy. If you have any questions, please reach out at suporte@321bet.run.
The controller of the personal data processed under this policy is 321bet, a Sports Betting and online casino platform operating in Brazil under the domain 321bet.run. The controller is responsible for all decisions regarding the processing of users' personal data and is accountable to the Brazilian National Data Protection Authority (ANPD) and to data subjects.
For all matters related to privacy and personal data processing, the official communication channel is:
Data Protection Officer (DPO) email: suporte@321bet.run — with the subject line "LGPD Rights" or "Data Privacy". Response time: up to 15 business days, as required by the LGPD.
321bet has appointed a Data Protection Officer (DPO) responsible for ensuring that the processing of users' personal data complies with the LGPD and with international data protection best practices.
A 321bet collects only the data necessary for the platform to function properly, to meet regulatory obligations, and to deliver a quality service. The table below details the types of data collected and the legal basis for each processing activity:
| Data Category | Examples | Legal Basis (LGPD) |
|---|---|---|
| Identification | Full name, CPF, date of birth, document photo | Legal Obligation |
| Contact | Email, mobile number, home address | Contract Performance |
| Financial | Pix key, deposit and withdrawal history, payment method | Legal Obligation |
| Betting | Betting history, markets selected, amounts wagered | Contract Performance |
| Platform Usage | IP address, device type, browser, pages visited | Legitimate Interest |
| Communication | Chat and email support history | Legitimate Interest |
321bet does not collect unnecessary sensitive data, such as racial origin, religious beliefs, genetic or biometric data beyond what is required by the identity verification process. The KYC process involves submitting a photo ID (national ID card, driver's license, or passport) and proof of address — both handled with a high level of protection and accessible only to the compliance team.
Identification and financial data are mandatory under the anti-money laundering (AML) regulations applicable to the Sports Betting sector in Brazil. Without this data, withdrawals cannot be processed on the platform — not because 321bet requires it, but because Brazilian law mandates it.
A 321bet uses the data collected exclusively for the purposes described below. Any use outside these purposes requires a new explicit consent from the data subject or a new applicable legal basis:
321bet does not use user data to train third-party artificial intelligence models, to sell targeted advertising to external advertisers, or for any purpose unrelated to the operation of the Sports Betting platform.
A 321bet may share users' personal data with third parties only in the situations listed below, always with appropriate safeguards and strictly to the extent necessary:
A 321bet does not sell, rent, or transfer personal user data to marketing companies, data brokers, advertising platforms, or any other company for their own commercial purposes. Full stop.
All third parties that receive personal data from 321bet users are bound by contracts requiring confidentiality, use limited to the agreed purposes, and security measures consistent with LGPD standards.
A 321bet implements technical and organizational measures to protect users' personal data against unauthorized access, loss, alteration, or destruction. The main measures currently in place are:
No system is 100% breach-proof. If you suspect unauthorized access to your 321bet account, change your password immediately and contact support via live chat or at suporte@321bet.run. We strongly recommend using unique passwords and enabling two-factor authentication wherever available.
A 321bet retains users' personal data only for as long as necessary to fulfill the purposes for which it was collected, in accordance with mandatory legal retention periods:
Once mandatory retention periods have been met, data is securely deleted or anonymized so that the data subject can no longer be identified. Users may request early deletion of data not subject to a legal retention obligation by sending an email to suporte@321bet.run.
A 321bet uses cookies and similar technologies to improve the user experience on the platform, ensure session security, and analyze aggregate site usage. The types of cookies used are:
321bet does not use third-party tracking cookies for behavioral advertising — meaning it does not share browsing data with external advertising platforms. All analytical data collected is processed internally and is never sent to advertising networks.
You can manage your cookie preferences in your browser settings. Disabling essential cookies may affect how the platform functions. Disabling analytics cookies does not affect your use of 321bet — it only limits our ability to identify and fix usability issues.
A LGPD (Law No. 13.709/2018) guarantees data subjects a set of rights that the 321bet is committed to honoring in full. You can exercise any of the rights below by sending an email to suporte@321bet.run with the subject line "LGPD Rights" and specifying which right you wish to exercise:
A 321bet respects each of them — just reach out by email at suporte@321bet.run
To exercise any of these rights, send an email to suporte@321bet.run with the subject line "LGPD Rights". We respond within 15 business days.
A 321bet does not accept registrations from users under 18 and does not intentionally collect personal data from minors. One of the objectives of the identity verification (KYC) process is to confirm that all users meet the age requirement.
If 321bet determines that data belonging to a user under 18 was inadvertently collected — whether through a false date of birth entered during registration or by any other means — the following steps will be taken immediately:
If you suspect that a person under 18 is using the 321bet platform, report it immediately by emailing suporte@321bet.run. 321bet takes the protection of minors seriously and acts swiftly in every reported case.
A 321bet may update this Privacy Policy periodically to reflect changes in Brazilian legislation, data processing practices, or platform features. The process for communicating updates follows these rules:
The version of this Privacy Policy currently in force is the one published on this page. If you have any questions about which version applied at a specific point in time, please contact suporte@321bet.run.
For any questions about this Privacy Policy, send an email to suporte@321bet.run with the subject line "Data Privacy". We respond within 15 business days, as required by the LGPD.
Also read the Terms and ConditionsWhen you create an account on a Sports Betting platform, you're sharing far more than just your email address. CPF, date of birth, home address, banking details, deposit and withdrawal history — all of it is stored in the platform's systems. The question every bettor should ask before signing up is: does this company handle my data responsibly?
At 321bet, the answer is yes — and this is not just a marketing promise. LGPD compliance is verifiable: you can request access to your data at any time, find out who it has been shared with, ask for corrections to inaccurate information, and request deletion once your account is closed and the legal retention periods have been met. If the company does not respond within 15 business days, you may file a complaint with the ANPD (National Data Protection Authority).
Something many users don't realize: some betting platforms monetize your gaming behavior data — selling information about which sports you bet on, how frequently you deposit, and what your risk profile looks like. The 321bet does not do this. The platform's business model is to bet with its users — not to sell information about them.
Another important aspect is what happens to your data when you stop using the platform. Many digital companies keep data indefinitely due to a lack of a clear retention policy. 321bet sets explicit timeframes: identification and financial data are retained for 5 years after account closure (a legal requirement), support data for 2 years, and access logs for 12 months. After these periods, data is deleted or anonymized.
For users who access the platform on mobile — the majority of Brazilian bettors following the Brasileirão and Libertadores — it's worth knowing that 321bet do not include third-party advertising trackers. This means you won't start seeing betting ads in other apps based on your activity on 321bet. What happens on the platform stays on the platform.